Nothing. The people are retarded. I've been using Square's convert feature for 21% of my square payments since October.
I've advertised a BTC discount with my business for years and only 6 clients have ever paid that way.
I've asked dozens of businesses if they'll accept BTC and EVERY SINGLE TIME I get a crazy glossy blank stare.
They'll get it at the price they deserve and that price is gonna be WAAAAY higher than today's strike.